Meet Hyojo! Cheerful Hyojo loves all the cool cravings, delicious treats, and yummy things that you love!

Designed to be collected, traded, and adored - each Hyojo mystery box reveals a sensory surprise with distinct designs, expressive faces, and a mix of fun textures that make every Hyojo unique! You’ll be on the hunt to collect all these super cute friends!

A limited-edition line of part plush, part collectible figure with super cute details and rich materials inspired by your favorite brands!  Each box is a mystery sensory surprise. What Hyojo will be next?

Collect them all!  Breyers®, Krispy Kreme® Doughnuts, Creamsicle®, PEEPS®, HERSHEY’S KISSES and the Hyojo Cookie Sandwich!